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Branding

Brand refresh for a car wash who needed a fresh, new look to compete with the competition. The car wash is located in an area called Apple Valley so incorporating an apple was important to the client.

Different Variations of Logos
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Upon the client's request for personalized loyalty cards, I took charge of designing both the cards and their corresponding holders.

I developed various iterations of a logo as the initial step in revitalizing the client's brand identity.

I executed the implementation of signage on the client's car wash property, addressing their specific requirements. Additionally, they sought a larger roadside sign, and I delivered a design that catered to their needs.

The name CW Design started as a reflection of my early passion for creativity and design. Since then, my journey—and even my name—have evolved, especially after marriage and branching into HR and communications. While the original “me” who registered this domain has grown and changed, the core of who I am remains: a love for meaningful connections and creating work that truly matters.

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